IN-DEALERSHIP TRAINING |
| Take your Sales and Service Departments to the NEXT LEVEL! |
In-Dealership Training Programs
Our intensive in-dealership training programs are typically one to two days, every four to five weeks. Each month the trainer will focus on a different area predetermined in advance by you and your management team. Each training day is divided into 2 repetitive sessions to enable everyone to attend. All training is in a structured environment with workbooks and assignments to be completed for the next visit.
The monthly fee includes:
- All Travel Expenses (except hotel)
- Course materials
- Access to DLA Online Training for all Dealership personnel
- Access to our Philadelphia Training Center
Sales training topics include:
- Sales Processes
- Phone Ups
- Objections
- Negotiations
- Prospecting
- Sold & Unsold Customer Follow-up
- Leasing for Salespeople
- Understanding the Customer
F&I Training topics include:
- Menu Selling
- Objection Responses
- Bank Relations
- Conversions
- Secondary Credit
Internet/BDC topics include:
- Basic BDC/Internet sales processes
- Advanced BDC/Internet sales processes
- Understanding the Online Customer
- Email & Chat Dialogue
- Inbound Phone skills
- How to increase the rate of appointments
- Internet Sales
Sales Management topics include:
- Advanced Sales Management Concepts
- Negotiation Techniques
- Leasing for Managers
- Used Car Management
- Leadership/Coaching
- Hiring/Motivation
Fixed Ops topics include:
- Advanced Service Management Concepts
- Service Advisor processes
- Walk around presentations
- Handling inbound phone opportunities
- The power of Video
- Understanding the Service Customer
- Parts Management
Each topic represents a different DLA Trainer who specializes in their specialized area of expertise.
Training Staff
All Training is done by DLA Certified Trainers who are employed by David Lewis & Associates. Our Trainers have extensive backgrounds in specific areas of the Dealership and come from a wide range of Retail Automotive experience. Feel confident that your Dealership will engage in a superior Training Program with a strong curriculum and top-notch Trainers.